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Part
1 Die kursiv gedruckten und unterstrichenen Passagen in den Bausteinen bitte dem eigenen Bedarf entsprechend ersetzen.
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Who (company or person)?
What (event, activity)?
How (course/order of events)?
Why (reasons)? Where (place)?
When (date or period)?
The lead-in should be short, provide the most important information and put the subject into the right context to stimulate the readers to visit the event.
| <place> <date> 2005 * "Biomass means double or triple profit," <fist name, surname>, of <company> explains. "We use biomass as/for <project name (e.g. source of energy for electricity/heat generation, etc., raw material for the production of...etc.>. All those interested in biomass are invited to the event <open day, etc.> on <date> at <time>. <Company> does not only expect visitors from the vicinity - there are also people interested from more distant regions who have already announced their visit. At the opening event of <event> <the mayor/chairman/etc. > is going welcome the guests and point out to the importance of <the project> for the region. |
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| C.A.R.M.E.N. calls upon biomass projects to organise information events and public activities during the European Biomass Days of the Regions. From the 26th September to 3th October 2004, producers, users, promotion and research institutions dealing with renewable resources throughout Europe are going to appear publicly in their regions in order to point out to the economic and ecological chances offered by renewable raw materials. |
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| In 1997, 1998, 2001, 2002, 2003 and 2005 Biomass Days already took place in order to make publicity for renewable raw materials from the North Cape to the Greek islands. The "Association of European Biomass Organisations" (AEBIOM) is in charge of the Europe-wide organisation. Biomass organisations in 23 European countries are members of the AEBIOM. In Germany, 17 institutions take part in the organisation, one in (almost) each German land. C.A.R.M.E.N. is in charge of the overall co-ordination and makes the participants public in the internet (http://www.biomasse-tage.org) to enable them to exchange their ideas and to organise public relations. This year, the European Biomass Days are under the auspices of the Vice President of the European Commission, Ms. Loyola de Palacio del Valle Lersundi. Together with the Bavarian Minister of Agriculture and Forestry, Mr. Josef Miller, she supports the idea of informing the general public on the importance and the opportunities of renewable raw materials. The high technical standard and the developments will be presented, just as much as products that are already available on the market today. |
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| The <company/institution> has been supporting <products/energy/information processing> in the field of renewable resources since <19XX / 200X>. In the recent <X> years more than <X> customers could be convinced of/filled with enthusiasm for <the quality of the products/the eco-friendly source of energy/the topic>. These measures have not failed to work: The region of <name> is now <leading/trend-setting> in the application of <the product/this source of energy>. |
Special information (e.g. as a background: What is Biomass?) can separately be provided in a "box"..
| What is Biomass? Biomass, renewable raw materials, agricultural raw materials - the terms refer to everything that grows on the fields and in the forests and that is not intended for human consumption. Biomass is produced by photosynthesis, i.e. the direct transformation of sunlight into energy. Biomass is not only regenerative but also very easy to store in large amounts. This is an enormous advantage in comparison to other regenerative sources of energy such as wind, water and solar energy. Energy carriers won from biomass such as biogas, biodiesel, and wood pellets are presently booming. The high oil price is favourable to natural alternatives. Typical examples for the industrial use of biomass are wood and vegetable fibres. It is less known that useful products can be manufactured from starch and fats, e.g. biodegradable engineering materials that can be processed like petrochemical synthetics, or lubricants that nowadays also meet highest requirements and quickly decompose in the environment. |
For further inquiries of the readers/those interested the address and telephone and fax numbers should be given at the end of the press release.
It is also possible to make a reference to the web site of the European Biomass Days (http://www.biomass-days.org) and/or to the web site of C.A.R.M.E.N. (http://www.carmen-ev.de).
| Further information on the event: <company, contact person, address, tel., fax, e-mail:> or also in the internet under http://www.biomass-days.org and http://www.carmen-ev.de. |
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| --- End of the Press Release --- Approx. <xyz> characters, print free of charge, copy kindly requested, inquiries to <name, tel.:> |
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1. To be absolutely avoided are general statements, sweeping judgements, unprovable statements, and irony. The more explicitly a project is described the higher is its persuasive force (note: it is a basic rule that a press release should not be longer than a DIN A 4 page; this increases its probability of being printed).
2. Structure of the distribution list, choice of the proper addressees: In case of the Biomass Days the daily press is appropriate and, according to the character of the event, the trade press in the field of agriculture, nature protection, the building trade, etc. Depending on the technical equipment, the press release can be sent as a fax, as an e-mail or by post.
3. The right moment: Events must be announced in good time. An announcement too early will quickly be forgotten, though. It is a good idea to send a general and short press notice about four weeks before the event begins. In the week before the event a more detailed press release should follow (note: for the trade press the days of publication must be observed).
4. Misprints: Texts should be proof-read before sending them to the press in order to avoid spelling mistakes and other inaccuracies (contact addresses, dates and places of the events, time, etc.). This makes the press release trustworthy.
5. Contact address: At the end of the press statement a general contact address for those interested should be given. Below the press release a contact person for the press ought to be named. The latter should not be part of the press release. Thus, the journalists are given the opportunity for their own investigations and inquiries (note: inquiries of the press should immediately be answered; editors have got very full timetables!).
6. Illustrations: Photographs are eye-catchers for articles. Photographs of people or objects connected with the event are often much sought after. In digitalised form these photographs can be made available for download on the internet pages or they can be sent by e-mail. Editors can also make use of conventional colour prints. Therefore it is sensible to make a reference to existing photographs to be sent by post on request (note: do not forget captions giving the name of the photographer, the names of the persons on the picture and explanations of the contents of the picture!)
7. Invitations for the press: In connection with the last press release
before the event the press should also be invited to the event. For that,
simple fax reply forms can be added to the press release or can be sent
by e-mail. An inquiry by telephone at the local newspaper can also prompt
reporters to include the event into their timetable.
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